Over the past decade, Twopairs has grown from a small Magill shopfront into a thoughtfully expanded space, home to a rich mix of local and international makers, offering everything from homewares and furniture to clothing, jewellery and accessories. Each piece is selected with a deep understanding of quality, individuality and design, guided by years of travel, experience, and a genuine love for home.
Our partnership with Twopairs has evolved over many years, supporting the brand as it’s grown in scale and vision. From refining their visual identity to developing a seamless eCommerce experience, we’ve helped bring their in-store warmth and design into the digital space. Together, we’ve created promotional campaigns, brand storytelling, and content that reflect the heart of Twopairs, an ever-evolving collection made for individuals, and for the homes they return to.
Mother’s Day Campaign
Mother’s Day Campaign
April 2025
For Mother’s Day, we created a fully integrated campaign for Twopairs designed to build awareness, drive sales, and create a cohesive brand presence both online and in-store. The rollout included:
Social Media Strategy
A promotional content plan rolled out across Instagram
– Feed posts, stories, reels, and reminder content
– Designed to boost visibility and drive salesShopify Homepage Update
– Custom homepage banner promoting the offer
– Ensured clear visibility for online shoppersEmail Marketing (2 x Newsletters)
– Professionally designed and written campaign emails
– Launch email to announce the offer
– Follow-up reminder ahead of Mother’s DayIn-Store Artwork
– A3 promotional artwork displayed in-store and at point of sale
– Clear, consistent messaging to support in-person engagementWindow Decal Design
– Custom decals for Stepney and Woodside shopfronts
– Increased street visibility and foot traffic
