The new brand identity positions The Albion Hotel as a contemporary, modern mid-century establishment. We dresw inspiration from geometric patterns with retro ‘stamp’ assets and playful yet sophisticated language with a focus on brand experience. 

A warm, heritage-led colour palette grounds the brand including olive and earthy tones, while a suite of custom assets — including retro-inspired stamps — adds character and storytelling throughout. Hand-drawn elements, such as a horse referencing the much-loved Trackside Bar, introduce a sense of history and personality, celebrating the hotel’s longstanding connection to place. These organic details are deliberately contrasted with structured geometric rectangles, creating a visual tension between old and new. Together, this considered blend of heritage charm and modern refinement results in a brand that feels familiar yet elevated, seamlessly translating across signage, menus, uniforms, digital platforms, and every guest touchpoint.