Eyre Way
To mark the launch of Bandari - Eyre Way’s newest tiny home escape - we partnered with Amanda & Tim to shape a creative rollout that captured the essence of the space and brought it to life across digital channels. Positioned as a refined, off-grid retreat on South Australia’s Eyre Peninsula, Bandari called for a campaign that reflected its unique energy: calming, immersive, and deeply connected to the landscape.
We led the creative direction and content strategy for the launch, building a narrative that balanced the visual beauty of the build with the feeling of staying there. This included a tailored social media campaign across Instagram, designed to generate buzz, drive engagement, and convert interest into bookings.
Our approach
Our approach to launching Bandari focused on storytelling—capturing not just what the space looks like, but what it feels like to be there. From the outset, we worked closely with the Eyre Way team to define a creative direction that reflected the unique energy of the location: quiet, grounded, and expansive.
We developed a content strategy designed to bring that feeling to life across digital channels - balancing aspirational moments with a sense of warmth and approachability. This included direction for capturing both hero visuals and B-roll footage to be used across reels, stories, and paid content. The goal was to build a layered narrative: from the design and setting to the experience of staying there.
By focusing on natural light, detail, and a slow pace, we shaped a visual identity for Bandari that feels both transportive and true to place. Every element - from imagery to copy—was crafted to invite the audience in and spark a sense of connection.